Many regulated industries face the challenge of adhering to industry-specific regulations while achieving their sales goals. 

I proposed a creative solution to this pharmaceutical client - simulate a "day in the life" of an sales representative/account manager from his or her point of view using social learning theory.

This was a full simulation with custom video and subtle game elements.The learner interacted with health care professionals and others and was coached to optimize his or her behavior for both successful sales and compliance outcomes.

I led the writing and design teams, provided technical expertise, and managed the project from initiation to completion. Partner vendors for video and elearning elements were Second City Communications and Sify.